Earlier this year we excitedly announced a new partnership with the Nike Women's Marathon. We are so proud to be the official hydration sponsor for NWM 2012, NWM DC 2013, and NWM SFO 2013!
We had been counting down and planning logistics for quite a while, but two weeks ago it was finally race week so we packed up and hit the road for what we were hoping would be the most successful hydration operation yet. We send a full Nuun crew to San Francisco to make sure everything went off without a hitch, including setting up a premium hydration station to showcase what we're all about (hint: hydration).
Our goals were threefold:
1. Make sure every runner toed the start line hydrated.
2. Educate about the benefits and how to's of proper hydration.
3. Help everyone adhere to Race Rule #1 - don't try anything new on race day - by sampling the flavors that runners would see on course at every hydration stop race day (Tri-Berry & Lemon Lime).
In every sense the event was an amazing success, from the upscale Expotique where runners could hydrate, try out the latest Nike fashions, try a new hairstyle, or fuel up with healthy snacks, to the awesome packet bags with fancy circular bibs, to the scenic course with Nuun (about) every mile to boot!
We can't wait to help Nike kick off their first Washington, DC event this April. Stay tuned to our blog and Facebook page to learn how you can apply for a FREE GUARANTEED ENTRY!
[...] your local sports store or their coolers set up at a race expo. Maybe you were lucky enough to run Nike Women’s and had the pleasure of having it served on the [...]